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Look, we aren't trying to be a pain here at StorageTV, but sifting through the vendor marketecture to get to the real architecture in storage technology product offerings is often a painful and time consuming task. In addition to the expected spin-doctoring and hype, a lot of vendor marketing literature contains downright disinformation -- about other vendors and their products, and about the vendor's own wares.
Putting vendor spokespersons in front of the camera seems to make them think twice. They are no longer anonymous advocates. They are no longer shielded from interaction. They have no PowerPoint presentations to hide behind. A certain reality is conferred by the video recording experience. There is no dodging the unblinking eye of the camera. Nuances of gesture and vocal intonation and facial expression are there for all to see.
Then there is the matter of permanence. StorageTV videos are not going to disappear. What was said in a clip today will still be around in a year or two. Juxtapositioning older clips with newer ones can be illuminating, as well as damning -- perhaps in a more powerful way than can be accomplished in the print media.
So, we aren't exaggerating when we say to those vendors who ask to be on StorageTV, "Be afraid. Be very afraid."
Know what you want to say in advance.
We can let you know the questions we are probably going to ask in an interview, so there will be no "gotchas." But truth be told, some new questions are almost always generated as follow-ons to things you say or quips you make. Our interviews are not pre-scripted.
Bottom line: we are delighted by the interest shown by the vendor community in being on-camera on this site. But, you need to be prepared to answer questions with honesty and forthrightness if you decide to get in front of our lense.
'Nuf said.
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